Privacy Policy

Last updated: 29 May 2026

1. Who We Are

Midland Base Works is a sole trader business trading under the name Midland Base Works, operated by Damien Love, based in Wolverhampton, West Midlands.

We are the data controller for personal information collected through this website. If you have any questions about how we handle your data, please contact us:

Email: info@midlandbaseworks.co.uk
Phone: 07516 731220

2. What Personal Data We Collect

We only collect personal data that you voluntarily provide to us through the contact form on this website. This may include:

Your full name
Your email address
Your telephone number
The message or enquiry you submit

If you consent to analytics cookies, we also collect anonymised usage data via Google Analytics (see Section 5 — Cookies).

3. Why We Collect Your Data & Lawful Basis

Purpose	Lawful Basis
Responding to your enquiry or quote request	Legitimate interests (pre-contractual communication)
Providing the services you request	Performance of a contract
Analysing website traffic to improve user experience	Consent (analytics cookies — you choose)

4. How Long We Keep Your Data

Enquiry and contact form data is retained for up to 2 years from the date of last contact, after which it is securely deleted. If you become a customer, we may retain relevant records for up to 6 years in line with our legal and accounting obligations.

5. Cookies

This website uses the following cookies and browser storage:

Strictly Necessary

Name	Purpose	Duration
cookieConsent	Stores your cookie preference so we do not ask again	Until you clear browser storage

Analytics (only if you consent)

Name	Purpose	Duration
_ga	Google Analytics — distinguishes unique users	2 years
_ga_*	Google Analytics — maintains session state	2 years
_gid	Google Analytics — distinguishes users (short-lived)	24 hours

You can withdraw your analytics consent at any time by clearing your browser's cookies and local storage, then selecting Reject Non-Essential when the banner reappears. You can also opt out of Google Analytics entirely via Google's opt-out browser add-on.

6. Who We Share Your Data With

We do not sell or rent your personal data. We may share it with the following third parties solely to operate our business:

Email service provider — your enquiry is transmitted via our email infrastructure to deliver your message to us. No data is stored beyond transmission.
Google LLC (Google Analytics) — anonymised usage statistics, only if you consent. Google may process data outside the UK; they participate in the EU–US Data Privacy Framework. See Google's Privacy Policy.

7. Your Rights

Under UK GDPR you have the right to:

Access — request a copy of the personal data we hold about you.
Rectification — ask us to correct inaccurate data.
Erasure — ask us to delete your data where there is no lawful reason to keep it.
Restriction — ask us to limit how we use your data.
Objection — object to processing based on legitimate interests.
Data portability — receive your data in a structured, machine-readable format.
Withdraw consent — where processing is based on consent, withdraw it at any time.

To exercise any of these rights, contact us at info@midlandbaseworks.co.uk. We will respond within 30 days.

8. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

9. Changes to This Policy

We may update this policy from time to time. Any changes will be published on this page with a revised "last updated" date. We encourage you to review this page periodically.